Brand Assets
Every logo below downloads as either SVG or PNG. Pick the version that matches the background it will sit on. A dark logo on a dark background disappears.
Light Backgrounds
Dark wordmark. Use on white, light gray, and paper.
Dark Backgrounds
Off-white wordmark. Use on dark slides, dark screens, and photography.
Chip
The logo sits inside a white pill. Use it when the logo has to go on a photo, a color, or anything busy, since the pill gives it a clean background of its own. Shown here on dark so you can see the pill shape.
Icon Only
Square mark for favicons, app tiles, profile pictures, and anywhere the wordmark will not fit. Use the mono version for faxes, stamps, and single-color printing.
SVG or PNG
| SVG | PNG | |
|---|---|---|
| What it is | A drawing the computer redraws each time | A picture made of fixed pixels |
| Resizing | Stays sharp at any size | Goes blurry when you enlarge it |
| File size | Very small | Larger |
| Where it works | Websites, Word, PowerPoint, most modern tools | Everywhere, including older software and web forms |
Try the SVG first. If the upload is rejected or the logo shows up as a broken image, use the PNG instead. Both have transparent backgrounds, so neither one comes with a white box around it.
Dos and Don’ts
Colors
Typography
The brand typeface is Poppins. The logo wordmark is set in SemiBold (600).
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0123456789
Getting the Font
Poppins is free. Download it from Google Fonts.
To install it on your computer so it appears in Word, PowerPoint, and Outlook:
- Click Get font on the Google Fonts page and save the ZIP.
- Open the ZIP and drag the folder to your Desktop.
- Select all the
.ttffiles, right-click, and choose Install. - Restart Word or PowerPoint. Poppins will now show in the font list.